Holiday shopping insights among U.S. Hispanics 2023

During 2023's holiday season, over one third of Hispanic Americans surveyed stated that deals and promotions were the primary factors influencing their purchase decision when holiday shopping. Many also found free shipping and product availability important when making purchases. That year, buy-now-pay-later options were more important to Hispanic Americans than non-Hispanic Americans.

Influences on purchase decisions of Hispanic Americans and non-Hispanic Americans when shopping in the United States during the holiday season 2023

Characteristic	Hispanic Americans	Non-Hispanic Americans
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Release date

November 2023

More information

Region

United States

Survey time period

October 1 to November 27, 2023

Number of respondents

11,119*

Age group

18 years and older

Special properties

U.S. Hispanic and non-Hispanic holiday shoppers

Supplementary notes

* Specifically the source surveyed 1,550 Hispanic Americans and 9,569 non-Hispanic Americans.

This question was phrased by the source as follows: "Which of the following will be most important to you when deciding where to shop for the holidays this year?"

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