Fast fashion purchases among U.S. Hispanics 2024

In early 2024, two-thirds of Hispanic Americans surveyed stated that they purchase fast fashion products, while over 60 percent of non-Hispanic Americans indicated that they don't purchase fast fashion items.

Share of Hispanic Americans and non-Hispanic Americans purchasing fast fashion in the United States in 2024

Characteristic	Purchases fast fashion	Doesn't purchase fast fashion
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Release date

February 2024

More information

Region

United States

Survey time period

February 15 to February 20, 2024

Number of respondents

843*

Age group

18 years and older

Special properties

U.S. Hispanic and non-Hispanic holiday shoppers

Supplementary notes

*Specifically the source surveyed 254 Hispanic Americans and 589 non-Hispanic Americans.

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