U.S. Hispanics: preferred sports & athleisure apparel brands in 2023

Published by Statista Research Department, Feb 8, 2024
In 2023, roughly 40 percent of Hispanic Americans surveyed named lululemon as their preferred sports and athleisure apparel brand, while only about a quarter of U.S. Non-Hispanics said the same. The Baltimore-based sportswear brand, Under Armour, on the other hand, was popular among U.S. Hispanics and U.S. Non-Hispanics alike.

Favorite sports & athleisure apparel brands among Hispanic Americans and non-Hispanic Americans in the United States in 2023

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Release date

May 2023

Region

United States

Survey time period

January 1 to April 28, 2023

Age group

18 years and older

Special properties

U.S. Hispanic and non-Hispanic adults*

Supplementary notes

*U.S. Hispanic Adults: 347-9,264 responses from 01/01/2023 to 04/28/2023.
U.S. Non-Hispanic Adults: 2,468-100K+ from 01/01/2023 to 04/28/2023.
Excludes 'neutral' and 'unfavorable'
Weighted by U.S. Census 18+

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