Dollar market share of beauty products among U.S. Hispanics | Statista

In 2022, Hispanic consumers in the United States spent a higher share on fragrances and hair color products than the general U.S. population. That year, the categories with the highest dollar market share for U.S. Hispanics were hair care and cosmetics and nail grooming products, with a share of 34.9 percent and 33.6 percent, respectively.

What U.S. Hispanic consumers spend on beauty and personal care product categories in 2022, compared to the general U.S. population (dollar market share)

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Release date

December 2022

More information

Region

United States

Survey time period

July 2021 to July 2022

Supplementary notes

The source does not provide the exact number of survey respondents.

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