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Toyota's advertising spending in the U.S. 2007-2018

Toyota Motor Corporation's advertising spending in the United States from 2007 to 2018 (in billion U.S. dollars)

by A. Guttmann, last edited Sep 20, 2019
Toyota's advertising spending in the U.S. 2007-2018 The Japanese car manufacturer Toyota spent 1.44 billion U.S. dollars on advertising in U.S. media in 2018. The company made it to the list of top five auto manufacturers based on advertising spending that year, behind General Motors and Ford Motors.
Toyota Motors operational highlights

In 2018, Toyota launched Toyota New Global Architecture (TNGA) to build vehicles on common platforms with common parts. They aimed for flexible manufacturing plants to be responsive to changes in the marketplace. So far, the company has applied TNGA to full-sized models, announcing the Camry and the Lexus LC and LS in 2017, and the Crown and Corolla Sport in 2018. In that same year, Toyota produced a total of 8.96 million vehicles.
Toyota is one of the leaders in terms of global car unit sales. However, the Japan-headquartered automotive giant faced competition in terms of sales from Germany’s Volkwagen Group and Renault-Nissan-Mitsubishi, where it lagged behind both companies, by at least 200 thousand units.
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Toyota Motor Corporation's advertising spending in the United States from 2007 to 2018 (in billion U.S. dollars)

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