Benefits of programmatic TV advertising in the U.S. 2016

This statistic shows the most important benefits of programmatic television according to marketers in the United States in 2016. According to the source, 10.7 percent of respondents believed that the automation of the transaction process was the most important benefit of programmatic TV advertising in 2016.

Most important benefits of programmatic TV according to marketers in the United States in 2016

Share of respondents
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Sources

Release date

July 2016

Region

United States

Survey time period

March 2016

Number of respondents

215 respondents

Special properties

among professionals involved in purchases of advertising

Method of interview

Online survey

Supplementary notes

* national network, national cable, local, syndicated programs, etc.

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Statistics on "Programmatic advertising"

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