J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowAdults' attitudes toward advertising in the U.S. 2019-2023
At the end of 2023, approximately 53 percent of adults surveyed in the United States said they thought advertisements were a waste of time. Around 52 percent reported distrusting ads on TV, while less than half (or 46 percent) of respondents stated that ads help them choose what to buy. The share of U.S. adults saying they were more likely to engage with ads on social media than on regular websites grew by 10 percentage points between 2019 and 2023, reaching 40 percent in the latter year.
