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Social video ads CTR worldwide in 2019, by platform and age

Social video advertising clickthrough rate (CTR) worldwide as of August 2019, by platform and age group

by A. Guttmann, last edited Sep 16, 2019
Social video ads CTR worldwide in 2019, by platform and age In 2019, social video ads published on Instagram had a clickthrough rate of 0.46 percent among 18-to-24-year-olds. YouTube video advertising had the lowest CTR compared to Instagram and Facebook among all age groups, and the latter publisher was the most successful in reaching senior consumers with video ads.
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Social video advertising clickthrough rate (CTR) worldwide as of August 2019, by platform and age group

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